How long can Instagram videos be? [2020 Cheat Sheet] - Blog: Latest Video Marketing Tips & News (2023)

How long can Instagram videos be? [2020 Cheat Sheet] - Blog: Latest Video Marketing Tips & News (1)

To sayInstagramis extremely popular is downplaying its importance.

Swindlerover a billion monthly active users, shows no signs of slowing down. In any case, thesocial mediaThe platform is on track for further growth and businesses rely on it now more than ever.

According toInstagram, 90% of their accounts follow abusinessThat's a huge reach! Not surprisingly, it has opened up a fantastic window of opportunity for anyone looking to grow their audience withInstagram. And videos play a crucial role in this.

Instagramvideos released in 2013. Fast forward to 2020,InstagramVideos are a sensation. And they also became much more advanced.

While all the stats look great, how do you take advantage of them?social mediaPlatform reach when it comes to uploading videos that make a meaningful impact on your audience? By creating engaging and relevant video content and ensuring yourInstagramthe videos are within the prescribed length limit.

Sim,Instagramit has different lengths for different video formats. This means that if you want to upload an IGTV video, aInstagramHistory, or I wantLive broadcast, you need to take into account their respective lengths before creating them. After all, nobody wants wasted effort.

So let's take a look at the differentInstagramvideo types and understand how you can get the most out of them within their designated duration.

Grab your cup of coffee and keep reading this cheat sheet. Also, don't forget to bookmark it for the future. You will need it.

how long canInstagramVideos Ser?

You may have noticed differentInstagramvideos But what do they actually do and how long can each last? It's time to find out!


Like all the other greatssocial mediaplatforms,Instagramalso offers the function ofLive broadcast. And it's an amazing way to connect with your audience and promote your brand. Let your followers interact with you by posting their questions in the comment box in real time. This might not seem like a big deal to some of us, but it's vital for companies and influencers looking to step up their communication game.

Note that once theLive broadcastis over, your followers won't have the option to play it. Still, it's one of the best methods to encourage your viewers to tune in to your account for a dose of instant communication.

It might seem a little overwhelming to some, but withInstagramLive, you can stream videos of up to 60 minutes. Wow, 60 minutes seems like a long time, doesn't it?

When it comes to running workshop sessions or launching products, an hour can pass quickly. So if you are usingInstagramGo live for any of these reasons and you feel like an hour isn't enough, you can go live again after 60 minutes to maintain that connection with your audience.

During a live session, the number of viewers is visible at the top of the screen and their comments appear at the bottom. You can also comment and highlight the most important ones by pinning them to the top of the comments feed.

best practices forInstagramLive videos:

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  • Prepare a list of points you want to address in yourLive broadcastso you don't miss anything important while streaming.
  • Before starting the live session, test the visual and sound quality of the video. It's better to be prepared than to let your audience down with failures that could have been avoided beforehand.
  • One of the best uses ofInstagramThe purpose of Live is to generate excitement around your brand through a preview of upcoming events, sales or product launches.

2.InstagramTo feed

Captions and tips of the week! 🙋✏️ #wavevideotips ⠀⠀ Adding captions to your video is a surefire way to reach more viewers and increase your content engagement. ⚡️ Here are 3 surefire video captioning tips from Maria, Content Marketing Manager at: · 1. Break your captions evenly Make your captions easier and faster to read by breaking them into even line lengths. · 2. Ensure Readability Make sure viewers have enough time to read and understand your subheadings. ❗️On average, subtitles should not exceed 170 words per minute (wpm) and, if possible, be at most 140 words per minute. · 3. Avoid hiding relevant content Choose the size and background of your subtitles that don't hide essential elements in your video. The subtitles are amazing! TRY IT ON WAVE.VIDEO 🤘🏻

A post shared byonline video editor( em

While you're busy trying to figure out howInstagramcan help you expand your audience base, one of your most important areas of focus isInstagramTo feed. It's your main profile, the place where you share content and connect with people.

Each time you post new content to your Feed, it goes to your profile, so it's essential that it's interesting enough for other people to follow your account. Stay true to your brand voice by posting videos to your feed that resonate with your fans.

In case you're wondering,InstagramFeed videos support .mp4 and .mov file types. As for the duration, they can vary between 3 seconds and 1 minute.

best practices forInstagramfeeding videos

  • Include captions to help people understand your message, even if they watch your videos with no sound.
  • Upload your video at the highest resolution within file size limits (4 GB) to deliver high quality visual content.

3.Instagram Coils

Now, let's discuss the latest addition to the Instagram video family,Instagram Coils. This cool feature allows you to create, edit and share videos overlayed with copyrighted music and embellished with effects like emojis.How long can Instagram videos be? [2020 Cheat Sheet] - Blog: Latest Video Marketing Tips & News (2)

Similar to TikTok, right? Yes, it's so similar that some even call it a TikTok clone. But we do not judge here.

Whatever it isCoilsThe greatest claim to fame may be, with thisInstagramfeature, you can share videos in your stories,Instagramfood, orCoilsExplore the feed: greater reachInstagram community. And that's a good reason to use it.

In addition, there is also a "Featured" tag. Featured Moments is a collection of public reels thatInstagramchoose to help users discover fun and inspiring content.

So how long is a Reel video? It's 15 seconds.

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In addition to letting you select and add music,CoilsIt also comes loaded with a bunch ofVideo editiontools and effects. From a video countdown to modifying the speed of your video, you can try different things to add fun to your videos withInstagram Coils.

best practices forInstagram Coils

  • Increase impressions by sharing yourCoilswith friends or in Stories, Feed and DM.
  • set yourCoilsto your audience and improve your chances of appearing on Explore. It's a great way to increase your visibility on the platform.


500 million and counting.

That's itnumber of accounts usingInstagramstories every day.

And that's huge.

Imagine a tool that allows you to connect with your audience through video whenever and wherever you want. But there is a catch. You can only do this for 15 seconds. well that isInstagramStories for you.

With this feature, you can post videos and images for 24 hours. After that they will disappear from your Feed, Profile and Direct unless youadd them as a highlight.In addition, there is also the option to save photos and videos from your Stories or share them in your Feed.

Frankly, we think it's a great resource to give your audience snippets of what's going on in your life. And if creativity runs in your blood, you can add stickers, text and doodles to make these stories even more fun.

Supported file types include .mp4 and .mov, and the video length limit for stories is 15 seconds.

Hey wait. Want to add videos longer than 15 seconds to your stories?

We totally understand.

You can do this with tools like CutStory, Continuum or StorySplitter. Capture more time without worrying and split your videos into multiple 15-second stories if you only have relevant content that is engaging enough to engage your audience for longer.

best practices forInstagramstory videos

  • Include location and hashtags in your stories to improve accessibility.
  • Create a better connection with your audience by publishinguser generated contentin their stories.


Before we dive into the duration of an IGTV video, make sure you want to create an IGTV video like a pro:

Do you like long videos? Instagram's IGTV is your friend.

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An application, which can be used withInstagramor alone, IGTV allows you to record videos from more thanInstagramSources and stories. And you also have the option to upload pre-recorded videos.

Think of it as a YouTube replacement if you can. It's great for creating series or videos to cover a topic with detailed information.

Free download, duration of IGTV videos starts from 60 seconds and can reach 60 minutes. However, the maximum duration is 15 minutes when uploading from a mobile device and 60 minutes when uploading from the web.

Here's a quick look at the other video specs for IGTV:

  • Supported formats: .mp4, .mov
  • Aspect Ratio: Recommended aspect ratio of 9:16 for vertical video and 16:9 for horizontal video
  • Minimum resolution: 720 pixels
  • Maximum file size: 650 MB for videos under 10 minutes and 3.6 GB for videos up to 60 minutes

Best practices for IGTV videos

  • Write a catchy headline to entice your audience to watch your video.
  • Use feed previews to give your overviews a much-needed boost.
  • Add relevant hashtags to your IGTV video descriptions to help your videos get found by potential followers.
  • Instagramallows you to share a link to your IGTV content viasocial mediaplatforms. Use it to extend your reach.

And with that we end the list.

Next, let's see how you can createInstagramvideos with

how to make aInstagramStory or IGTV video with

While you can always add videos through the nativeInstagramapplication, using to createInstagramVideos will give your brand an edge. That's how you can do it with just a few clicks.

Step 1 – Choose the aspect ratio “Story & IGTV 9:16”

How long can Instagram videos be? [2020 Cheat Sheet] - Blog: Latest Video Marketing Tips & News (3)

You can upload an existing video or create one. If you're creating one, start by selecting the "Story & IGTV 9:16" aspect ratio.

Step 2: Choose onemodeland edit

edit your chosenmodelto convey your message in the best possible way. Change the text and add videos or images. You can also add subtitles, change layouts, addyour company logoand make your videos more fun with graphics and stickers.

Step 3 – Resize if needed

How long can Instagram videos be? [2020 Cheat Sheet] - Blog: Latest Video Marketing Tips & News (4)

One of the best parts of using to create yourInstagramvideos is it onlinevideo editorallows you to resize your video specifically forInstagram, between otherssocial mediaplatforms The size options available forInstagramvideos are 4:5 (vertical), 1:1 (square), 9:16 (story) and 9:16 (IGTV).

Step 4: Add Music

How long can Instagram videos be? [2020 Cheat Sheet] - Blog: Latest Video Marketing Tips & News (5)

With over 300,000 royalty-free audio tracks to choose from, makes it easy to add exciting sound to yourInstagramvideos Choose one that conveys your message well and you are ready to post your video on yourInstagramaccount.

And that is.

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This is how you create super effective and compelling messagesInstagramvideos becomes a breeze with

com Wave.videoTry now

let thatInstagramVideos do the rest.

Want to post a quick video?InstagramThe story is for you.

Do you want to present a product with a long video? Go on IGTV.

Want to connect with your audience in real time?InstagramLiving is your game.

And phenomenon in the diet andCoilsalso. DifferentInstagramvideos, different purposes and of course different limits.

Instagramit comes complete with a variety of video types to suit your needs. So now that you knowhow long canInstagramvideos be, it's time to create fully customized videos to create the right impact for your audience.

However, we would love to hear from you. Do you have any tips on how to make the most ofInstagramvideos? Tell us in the comments!


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How long are Instagram videos be? ›

You can upload a video with an aspect ratio between 1.91:1 and 9:16. Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels. The maximum file size for videos that are 10 minutes or less is 650MB.

How long can a video be on Instagram Story 2022? ›

Each Story can be up to 15 seconds in length. However, you can share up to 4 Stories at a time, to a maximum length of 60 seconds.

How long can Instagram reels be 2022? ›

Instagram Reels are short-form Instagram videos that can be up to 90 seconds long.

What video format is best for Instagram? ›

Although you can upload a few different types of video, the ideal Instagram video format is . mp4. That will give your videos the best resolution and playability for your viewers.

How do you post a long video on Instagram 2020? ›

If it's for an IG Story, cut the video into 60-second clips and post them one after another in the same post. If it's for Instagram Reels, trim your video until it's shorter than 90 seconds.

Do long videos do well on Instagram? ›

However, video length still plays a role. There's no magical length, like maybe 35 or 45 seconds, that does the trick. However, like almost everywhere on Instagram, shorter is typically better. This is why so many so-called Instagram experts recommend a 26-second video.


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