Writers who love Amazon (2023)


The e-commerce giant has finally made self-publishing lucrative. But does your domain come with a cost?

VonAlana Semuls
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For most of Prime Day, Amazon's annual sales bonanza, an unfamiliar face has been at the helm of the site.Author RankPage: Mike Omer, a 39-year-old Israeli computer engineer and self-published author whose profile picture is a candid photo of a young blond man wearing sunglasses sitting on the grass. He was, and still is at the time of writing, via J.K. Rowling (#8), James Patterson (#9), and Stephen King (#10) in sales of all their books on Amazon.com. His most recent book ranks tenth in the Amazon charts that Amazon published thereafterLos New York Times stopped sendingE-book rankings and measurement of individual book sales on Amazon. (The company doesn't disclose the metrics behind Author Rank, which is still in beta.)

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Omer is among a growing number of authors who have discovered that self-publishing on the Amazon platform is very lucrative. While he may not be as well known as the great authors marketed by traditional publishers, and he may not have as many book sales overall, Omer makes an enviable living from his writing. selling your first e-book,Spider web, and its aftermath, allowed him to quit his job and become a full-time writer. Now he earns more money than as a computer scientist. "I make a very good salary, even by American standards," he said.

Following the success of Omer's first book series, Thomas & Mercer, an Amazon imprint, published his latest book, A Mystery Calledthe mind of a killer, which was also promoted on Amazon's First Reads, a new subscription service where the company recommends a handful of books and allows subscribers to download them ahead of their official release date. Omer told me that he has now sold more than 10,000 books through Amazon and that his books have also been rented more than 10,000 times from Kindle Unlimited, the subscription service where readers pay $9.99 a month to access more than 1 Pay a million titles on Amazon. "What made this possible is Amazon," he told me. "It can expose me to millions or tens of millions of readers." (Peter Hildick-Smith, the founder of Codex Group, which advises the publishing industry, told me that Amazon's ratings and sales data are unreliable because they also count books on loan, like the Harry Potter books, that are consumed in a other way). way the books are bought.)

For decades, self-publishing was derided as a shameful sign that an author could not make it into the "real" publishing industry, "the masturbation version of the literary world."SalononceLeg is. And Amazon, the world's largest e-commerce site, was portrayed as the authors' enemy with its prices above bookstores. But now its self-publishing service Kindle Direct Publishing (KDP) has made it easy for people to upload their books, send them out into the universe, and make money from them. His shop has created a place where readers can quickly and easily find cheap self-published books. The website, which originally radically changed where books are sold, is now changing the way books are published and read.

This, of course, is a threat to the traditional publishing industry, which seems to be in perpetual freefall. Across the industry, self-publishing is gaining readers while traditional publishers are losing them, the study findsauthor merit, a website created by an anonymous marketing analytics expert calling himself Data Guy. The self-published share of paid e-book units in the US increased from 44.7 percent to 46.4 percent between the second quarter of 2017 and 2018, Data Guy told me in an email, while the share of traditionally published units is higher paid e-books down to 43.2. percent of 45.5 percent. (Your data includes both self-published and Amazon-published books, which many traditional data sources do not.)

At the heart of Amazon's Gambit and Paying Authors is Kindle Unlimited. Launched in 2014, the feature was a response to other companies trying to create a Netflix for books, like Oyster, which shut down in 2015, and Scribd, which is slowly gaining acceptancebig fiveEditorial. Authors can sign up for KDP Select, which automatically places a book on Kindle Unlimited and can be very lucrative. Amazon reserves an amount of money each month that it distributes to KDP Select authors based on how many of their pages are read each month by Kindle Unlimited subscribers and readers of the Kindle Owners' Lending Library, allowing Prime members to purchase a book borrow one month free. The payout is a little less than half a cent per page, the authors told me, but those who read the most can also get monthly bonuses of up to $25,000. Last year, Amazon paid out more than $220 million to writers, the company told me. Regardless of participation in KDP Select, authors who self-publish through KDP on Amazon also receive a 70% royalty on books priced between $2.99 ​​and $9.99, and a 35% royalty on books priced between $2.99 ​​and $9.99 cost more or less.

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Kindle Unlimited works just like Amazon's other big subscription service, Prime: Just as Prime users often think shipping is free even if they pay a monthly or annual fee, Kindle Unlimited readers can start thinking about books as free , even if they pay a monthly fee, because each additional book they read on Kindle Unlimited doesn't cost them anything extra. This can be a boon for new authors: readers unwilling to pay outright for books by unknown authors will read those books on Kindle Unlimited, where they feel "free."

"I really don't think people would read as many of my books if they weren't available on Kindle Unlimited," Samantha Christy, who decided to write romance in 2014, told me. Christy's writing career at Amazon has been so successful, for being so successful She keeps her four children and her husband, who left his job two years ago, to run her IT, tax and publishing businesses. Christy, who usually writes three books a year, spoke to me from Hawaii, where she was vacationing with her family, before traveling to Comic-Con International in San Diego to speak at a panel on self-publishing.

Kindle Unlimited has its downsides. Amazon requires exclusivity from its KDP Select authors, which means they can only sell their books on the Kindle Store and not on other digital bookstores, not even on their own websites. The pay structure means that writers who produce a lot of pages, even if they're not particularly good pages, make more money than writers who write concisely. Almost since the launch of Kindle Unlimited, Amazon has been fighting "book fillers," authors who publish hundreds of pages of content on Kindle Unlimited, some of which are inconsistencies, some of which trick readers into switching to the latest book page. So the book counts as read and you get paid. Self-publishing on Amazon platforms benefits authors in a number of genres, including romance and mystery, where readers can read and write books that don't take much time versus those who spend years writing novels or the thoroughly researched ones write nonfiction. Mary Rasenberger, executive director of the Authors Guild, told me.

And Kindle Unlimited authors have to work hard to market themselves and attract new readers in a crowded market; one, TI Lucas, told me he works 12 hours a day, seven days a week. Part of it is writing (he's published 21 full-length novels in three years) and part marketing. "You have to be willing to run a business at the same time," said Rasenberger. Christy tries to respond to every message she receives on Facebook, gives lots of free giveaways, and frequently hosts question and answer sessions and other events. Many writers buy ads on Amazon, effectively paying their employer to get more customers.

Kindle Unlimited's structure also means that authors must create oneChargeContent Since 2014, Lea Robinson and Melissa King have published more than 100 novels and romances on Amazon under the pseudonym Alexa Riley. They told me on the phone that they make most of their money from KDP Select payments while people read their list of titles on Kindle Unlimited. This motivates them to keep producing; The more pages they have on Kindle Unlimited, the higher the chance they'll be the most read authors and earn them tens of thousands of bonus dollars from Amazon. Every woman tries to write 3,000 words a day, and Alexa Riley typically publishes three books a month.

Still, King and Robinson said that writing for Amazon isn't necessarily more hectic than any other job. Everyone writes every day from nine to five and never on weekends. Both recently left their full-time jobs (Robinson in banking, King as CFO) to write books about Alexa Riley. They have a formula (sexy men, stubborn women, happy endings) that pleases both them and their readers. "It's a production with us," King said. "We don't deviate from how we write and we know there are important points to hit and we don't change our formula." This formula helps them because once people discover a book, they tend to search Alexa Riley's list of previous books on Kindle Unlimited for more of them, which will generate more revenue for King and Robinson. If they publish a new book and make $10,000 a month, they estimate that only $3,000 of that income comes from selling the new book on Amazon; the rest comes from Kindle Unlimited payments.

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Of course, there are some things that KDP Select doesn't offer, such as: B. Printed books and shelf space in bookstores across the country or the opportunity to get into the bookNew York Timesbestseller lists. But King and Robinson tried the traditional route and found it less lucrative than Amazon. In 2016, they published their first book with a "real" publisher, Carina Press, an imprint of Harlequin, a division of HarperCollins. see your bookall for you, on the shelves it was satisfying - Robinson cried when she saw the book at Barnes & Noble - but working with a traditional publisher was a change. Almost a year passed from the completion of the book to its publication; at Amazon it usually takes about two weeks. The book was much longer than his traditional works at 95,000 words, but the money was about half what it was on Amazon. "It felt really prestigious and good for our careers," Robinson said, "but the money wasn't the same as Amazon." After that experience, they decided to return to self-publishing.

People outside of Amazon are warning that Kindle Unlimited and Amazon's publishing model in general are threatening the very foundation of the industry. "It's a cancer. It's going to undermine the entire publishing industry," Mark Coker, founder and CEO of Smashwords, an e-book distributor for independent authors, told me about Kindle Unlimited. Although authors might feel like they could benefit in the short term, he argued, the Unlimited model empowers people to read books for free. "Amazon tips the scales: Customers are happy to pay for books, but sell them even cheaper," he says.

Kindle Unlimited is essentially a Spotify for books, and Spotify made it happenlower incomefor artists; There's reason to believe that Kindle Unlimited could unleash the same chaos in the publishing business. If people only read through subscription services, he says, they will stop buying individual books. Retailers will continue to lose market share and Amazon will gain it. Losing even a small portion of Kindle Unlimited readers could be fatal for retailers. Barnes & Noblereporteda 5 percent drop in sales last fiscal year, for example, which sent the stock plummeting. Amazon, he argues, is creating a marketplace with fewer retailers. Then, when all other options are gone and Amazon completely dominates the market, Amazon will raise prices and charge the author less, and authors and readers will be trapped, he speculated. (In response, Amazon said authors set their own prices for books.)

Amazon has a long history of locking people into products and services and then changing the terms. This year it increased the cost of an Amazon Prime membership from $99 to $119 and it didhigh feeson third parties who rely on Amazon to reach buyers. (An Amazon spokesperson told me that participating in KDP Select is valuable for authors, and 95 percent re-enroll in the program each month.)

But even Coker doesn't claim that Amazon helped democratize publishing. A decade ago, authors who wanted large readerships had no choice but to try to publish through a traditional house that would only accept a small fraction of the books they were offered and would only pay the authors 10 percent of the final book price. Sale. Now anyone can try to reach large audiences without going through the publication's traditional gatekeepers. Authors don't have to pay anything to list on Amazon and have more control over what goes into their books, how their books look, and how (and if) they're marketed. Alexa Riley's King and Robinson told me that a traditional publisher would probably never have accepted their manuscripts because their books were too dirty. Friends who write romance novels for traditional publishers have had to publish kinky sex scenes, they told me, because the publishers weren't happy with the content. It was only after mainstream publishers saw that Alexa Riley's kinky books were selling well that they turned to the authors and let them keep what they wanted.

But have the authors traded one corporate lord for another? That worries Coker from Smash Words. Now Amazon is making the rules, for example banning authors from publishing on both Kindle Unlimited and other sites, incentivizing people to produce large amounts of content, and fomenting a race to the bottom in book prices. Authors who in an e-book utopia could have set their own prices and sold their books online wherever they wanted now have a choice: go exclusively with Amazon and KDP Select, or try to sell their books without Amazon . Authors who get all of their sales from Amazon are playing a dangerous game, Coker said. "In the long term, the perpetrators pledge their independence," he said. "They are no longer independent authors, they are dependent authors."

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But for now, self-published authors seem willing to take that risk. Samantha Christy told me that an agent recently approached her about going down the traditional publishing route. You'll meet up with the agent, but traditional mail has little appeal, especially since you'd get a much smaller share of sales that way. "Why give away a piece of the pie if you don't have to?" She said.

At the time of writing, Mike Omer was still the lead writer at Amazon. Now he's trying to get beyond Kindle Unlimited into what he calls "the next level" in the book market, people who sift through a few books a month instead of dozens and are more selective about what they read. This level will get you readers as self-publishing on Amazon makes money. alwaysthe mind of a killerpublished by an Amazon imprint, rather than self-published, has garnered much more attention and boosted sales of his self-published works. "I really can't imagine a freelance writer making money without going through Amazon," he told me.

Omer's experience was like a dream, he told me. But for people in the publishing industry, it can seem more like a nightmare. He bypassed traditional gatekeepers to publish his books online on Amazon, gaining thousands of readers. It bypassed the big publishers in favor of an Amazon-run publisher that attracted thousands more. In fact, it has little interest in the traditional publishing industry. He's a successful author and his whole world is Amazon.


What is Amazon best selling author? ›

There's a question I sometimes hear debated in publishing: Is an Amazon best-seller a “real” best-seller? By Amazon best-seller, they mean when your book goes to the top of an Amazon category, and Amazon starts putting a “best-seller” tag on your book.

How much does the average Amazon Writer make? ›

The estimated total pay for a Writer at Amazon is $102,387 per year. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $70,670 per year.

What percentage do authors get from Amazon? ›

KDP offers a fixed 60% royalty rate on paperbacks sold on Amazon marketplaces where KDP supports paperback distribution. Your royalty is 60% of your list price. We then subtract printing costs, which depend on page count, ink type, and the Amazon marketplace your paperback was ordered from.

How Amazon reviews help authors? ›

Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether or not to purchase a book. The more positive reviews an author has, the more books he or she is likely to sell.

What kind of book sell most on Amazon? ›

The top five selling categories for ebooks on Amazon are:
  • Religion and Spirituality.
  • Biographies and Memoirs.
  • Business and Money.
  • Self Help.
  • Cookbooks, food, and vine.
Feb 10, 2023

Do Amazon authors make money? ›

Amazon pays out a 35% royalty rate for books priced at $0.01-2.98 or any book over $9.99. However, if you list your Kindle book within the preferred $2.99 – $9.99 range, you'll earn 70% royalties on all book sales.

What 30 year old makes $1.8 million self-publishing on Amazon? ›

A 30-year-old went from writing as a hobby to making $1.8 million in a year self-publishing on Amazon. Here's how he did it in less than 5 years and his best advice to other writers. Dakota Krout was a newly married full-time student making $11,000 a year from two jobs.

How many books need to be sold to be a bestseller on Amazon? ›

“How many books will I need to sell?” In order to hit #1 on Amazon, you'll need to sell somewherebetween 3,500 and 5,000 copies in 24 hours. Want to hit top 10? You'll need to sell roughly 300 for print, or 2,000+ copies for combined formats.

Does Amazon pay authors monthly? ›

Royalties are paid every month, approximately 60 days after the end of the month in which the sale was reported (90 days for Expanded Distribution) as long as you meet the minimum threshold for payment. Direct deposit payments can take 1–5 business days to show on your bank account from the payment date.

How much does the average Amazon book seller make? ›

Most Amazon sellers make at least $1,000 per month in sales, and some super-sellers make more than $100,000 each month in sales. 45% of Amazon sellers make $1,000 to $25,000/month, which could mean $12,000 to $300,000 in annual sales.

How much do first time authors make? ›

How much can authors expect to earn from their books? A first-time author with a traditional publishing deal might expect an advance of $1,000-$10,000 and 5-18% royalties once they “earn out” their advance. Self-published authors do not receive advances, but their royalties can reach up to 70% for ebook editions.

How many books does the average KDP author sell? ›

Again, it's important to be realistic about how many books the average indie author can expect to sell. Some research shows that 250 to 300 books per year is pretty average.

How many reviews on Amazon is good for a book? ›

How Many Reviews Do I Need? For a minimum, you should try to get 20 reviews within the first two months after your book release date. That shows your book has traction with real readers. At around 50 reviews, you are probably good to go.

Does Amazon promote your book after 50 reviews? ›

Yes, Amazon Will Promote Your Book!

Fifty reviews merits cross promotion and ranking your book higher than others in the same categories based on search terms.

Can authors delete Amazon reviews? ›

I would like to remove a customer review from my book

If so, you can notify our moderation team by clicking Report Abuse at the end of the review. The Amazon Community team will investigate, but will not respond to you. If you need further assistance, write to community-help@amazon.com.

How much does Amazon keep when you sell a book? ›

What are the fees for selling books on Amazon? Amazon's selling plans give you a choice to pay per sale (individual selling plan) or a flat monthly fee (professional selling plan). For books, the referral fee is 15% plus a $1.80 closing fee. Collectible books are a flat 15%.

What is the least popular book genre? ›

10 Not So Popular Genres of Fiction | Lesser Known Fiction Genres...
  • Magical Realism.
  • Theatre of the Absurd.
  • Cli-fi.
  • Nordic Noir.
  • Bildungsroman.
  • Dystopia.
  • Dalit.
  • Bangsian.
May 4, 2022

What is the number 1 selling book? ›

Top 100 best selling books of all time
1Da Vinci Code,TheBrown, Dan
2Harry Potter and the Deathly HallowsRowling, J.K.
3Harry Potter and the Philosopher's StoneRowling, J.K.
4Harry Potter and the Order of the PhoenixRowling, J.K.
44 more rows

How many books sold is considered successful? ›

Want to hit top 10? You'll need to sell roughly 300 for print, or 2,000+ copies for combined formats. Those numbers aren't exactly set in stone, but they're a pretty close approximation. To get onto Amazon's Bestseller Top 100 radar across all titles you're usually looking at about 1,000 sales of your book.

Is it worth it to self-publish a book? ›

Thankfully, self-published books have a much, much higher royalty rate than traditional publishers because you get to keep anywhere from 50-70% of your book's profits. With a traditional publisher, they take much more and you only end up with 10% maybe 12% after years of proving yourself as an author.

Do authors lose money on Amazon? ›

So, not only does the author lose that sale, they are also charged for the return and lose their very small royalty. For every returned ebook, the author owes amazon money for the return.

Is self-publishing on Amazon hard? ›

Amazon self-publishing is easy, but is it profitable? If you enroll in KDP Select, your book can only reach so far, depending on your genre. Your friends and family, who may be more comfortable getting your books elsewhere, won't be able to do so.

Can you make more money off of self-publishing on Amazon? ›

You can make more money as a self-published author on Amazon by strategically releasing and marketing your books. Here are five ways you might increase book sales on Amazon.

Will I make more money self-publishing? ›

It's been excellent in many ways, and not something that I regret at all." Abbott says successful self-published authors will make more money from their books than if they go through a traditional publisher — but that there are ups and downs to both approaches.

How many books does the average first time author sell? ›

Most self-published authors sell 250 books or less, regardless of how many different books they write. Traditionally published books sell around 3,000 copies on average, with only 250 of those sales in the first year. It's rare that books sell over 100,000 copies and even rarer to sell more than a million.

What does it take to be #1 best seller on Amazon? ›

You just have to be the best-selling book in any one category. So if the top book in a given category is only selling around 5 copies a day, selling 10 copies in a day will get you the bestselling flag in that category.

How many copies should my first book sell? ›

The average traditionally published non-fiction book sells about 250-300 copies in the first year, but when we manage a book launch, our target is to sell 1,000 copies in the first 3 months. Why 1,000? Because at that number of sales, a book has the momentum it needs to keep spreading by word of mouth.

How many copies does the average self-published book sell? ›

The average self-published book sells 250 copies. The average self-published author makes $1,000 per year from their books. 33% of self-published authors make less than $500 per year. 90% of self-published books sell less than 100 copies.

Does Amazon pay you to read books? ›

Authors are able to earn a maximum of 3,000 Kindle Edition Normalized Pages (KENP) Read per title per customer. This means that each time your Kindle eBook is borrowed and read, you can receive credit for up to 3,000 pages.

How much money can you make from a self-published book? ›

Since we covered this above for the most part, let's give a quick overview of what author royalties look like. Self-published authors can make between 40% – 60% royalties on a the retail price of a single book while traditionally published authors usually make between 10%-12% royalties.

What is the best thing to sell on Amazon? ›

Some of the best selling categories on Amazon include video games, electronics, clothing, shoes, jewelry, books, home and kitchen, beauty and personal care products, and pet supplies.

Is it hard to make money on Amazon FBA? ›

While making money on Amazon FBA may not be easy, it can be done if you put the time, energy, and work in. Follow the above steps and consider our tips as you set out on your journey as a seller on Amazon. Create a selling strategy, find a niche, do your research, and, above all, get the right tools for the job.

Is Amazon FBA a good side hustle? ›

It doesn't matter whether it's a hobby, your side hustle, or full-time income – you want your Amazon FBA business to be making you money and it can. Selling on Amazon FBA in 2021 is still worth it, there is plenty of money to be made if you go about it the right way.

How hard is it to get a book published? ›

The simple answer is; very difficult. But the process can be made easier when you get a book published by a publisher like Austin Macauley. Publishing your book sometimes becomes as time taking as writing your book. Choosing the right publisher will, however, make things quick and less time-consuming.

How likely is it to get published? ›

Within the book publishing industry, it is agreed that the odds of an author getting their work published stands between 1% and 2%. Despite this low number, more than 95% of manuscripts received by publishers and agents are below the level the standard required.

What percentage of writers are successful? ›

The top 2% or so of authors make a good living and the most successful authors – including self-published authors – make a tremendous amount of money.” Greenfield's co-author, professor Dana Weinberg, agreed that “The question of money is a tricky one. Publishing a book for sale is a matter of both art and commerce.

Is selling KDP worth it? ›

So, Is Amazon KDP Worth It in 2022? Yes, Amazon KDP is still a very reliable source of online income with self-publishers making thousands of dollars every month. But to find success on the Kindle Store, it is essential to pick a profitable, low competition niche.

How long should my KDP book be? ›

Amazon does not set a lower limit when it comes to book length. A short book can satisfy readers as effectively as a long one. In fact, many readers love Kindle Short Reads, which take as little as fifteen minutes to enjoy. That said, a recommended minimum is 2,500 words.

What percentage of people read Amazon reviews? ›

According to online review statistics, 95% of consumers read reviews before they buy a product, while 67% say they wouldn't trust a high rating unless it comes with many reviews.

How do authors get thousands of reviews? ›

Your job is to get advanced reviews that can go in your Author Bio section or in your description section. This involves asking review bloggers, review sites, other authors, magazine editors, newspaper editors, etc. for reviews. A review from a publication such as Kirkus Reviews will go a LONG way.

What is the average review on Amazon? ›

What's a Good Sales to Review Rate? The average review rate on Amazon is 1-2%. That means out of every 100 sales, you should expect 1-2 reviews. You should be able to aim for a 5% review rate, or one review every 20 sales.

Is selling low content books on Amazon worth it? ›

Is Low Content Publishing Worth It? It may not seem so obvious but high-quality low content books do sell well on Amazon. In fact, some low content books like adult coloring books and gratitude journals have a wider audience than some fiction and non-fiction books on Amazon.

Does being an Amazon best selling author mean anything? ›

Just like I mentioned above, being a bestselling author increases credibility. That means people will buy your book simply because it has that title—even if they're not quite sure who you are or what's in your book. It's a simple way to increase your book sales.

Does Amazon pay you to leave reviews? ›

One thing to keep in mind is that product reviewers do not get paid for their honest opinion.

What percentage of people leave book reviews on Amazon? ›

Update: As an Amazon seller myself I've looked at the past 365 days worth of sales and our personal Amazon review rate, on average, is 2.5%. This means for every 1,000 sales we make about 25 customers end up writing a review. Hope this helps!

Can Amazon ban you for reviews? ›

Leaving reviews on Amazon exposes you to the risk of getting your review privileges revoked and/or your account blocked. In extreme cases, you could get banned from Amazon.

What qualifies a book as a bestseller? ›

Books are traditionally considered bestsellers when they meet one of three unofficial requirements: 1. placement on the New York Times bestseller list; 2. placement on the Wall Street Journal bestseller list; or 3. placement on the USA Today bestseller list.

What is considered a best-selling author? ›

An author may also be referred to as a bestseller if their work often appears in a list. Well-known bestseller lists in the U.S. are published by Publishers Weekly, USA Today, The New York Times and The Washington Post.

What does Amazon #1 best seller mean? ›

(The best-seller badge is a coveted spot on Amazon). Ranking #1 in a particular category or subcategory means that item has sold more than any other in that marketplace as of the most recent update.

How many books do you have to sell to be an Amazon bestseller? ›

“How many books will I need to sell?” In order to hit #1 on Amazon, you'll need to sell somewherebetween 3,500 and 5,000 copies in 24 hours. Want to hit top 10? You'll need to sell roughly 300 for print, or 2,000+ copies for combined formats.


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